Economists See Uphill Battle for New National Car

PETALING JAYA: Two economists have warned of massive challenges to be faced by the company that will produce a new national car, saying success is uncertain.

Firdaos Rosli of the Institute of Strategic and International Studies said the success of an automotive manufacturing company would hinge on quality and cost controls as well as the management of vendors.

Yeah Kim Leng of Sunway University Business School noted that DreamEDGE, the company that will build the car, had no track record. He said it was “taking an enormous risk” entering a highly competitive arena.

Firdaos and Yeah were commenting on yesterday’s announcement that DreamEDGE would develop the third national car in collaboration with Japan’s Daihatsu Motors, with the first model expected to be launched in 2021. The company is targeting mass production by 2031.

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